To be successful in any work of life, you need a mentor who will motivate you to achieve your dreams. According to research by STATISTIC BRAIN, people who are clearly determined are 10x more likely to achieve their goals than those who are not. The New York event planner Michael Cerbelli is a born event planner, I should say. He kicked off his career at the age of 13, as you may know, and now he has become a paradigm in the event industry. But all high-profile professional event planners are not all born, they can be made also.
You can be made one by learning from pros, for example, you can learn from these:
5 Case studies from 2016.
Proof your expertise to clients.
Get certified by the event management certificate programs, which will make you more attractive to clients.
Take advantage of the event management software market which Technavio’s analysts forecasted to grow at a CAGR rate of 10.29 percent at the space of 2017-2021.
What I mean by that is, you should follow industry trends. Do not allow technology take you unaware.
Now here are qualities beginner event planners could possibly learn from Michael Cerbelli:
#1. He is Productive – your productivity could become a seed to your business expansion.
Michael surrounded himself with friends who sharpened him the more. On a moral sense, “iron sharpens iron”. Who are your friends?
He created a strategic union of mega stars such as:
Guy Fieri, Geoffrey Zakarian, and Lee Anne Wong. That kind of alliance could make you productive
You can create relationships with top influencers in the event industry via social media. You may ask, “how do I get to them?” simple, just grab your browser, go to Google search and type, influencer marketing tools. You will see a list of them by different websites, click your choice list. Then register with them; search for influencers in the event industry and start connecting.
A survey conducted by Freeman about the leading corporations & event marketers and strategic insight states that, top exhibitors and marketers have found the increase of event reach via social media very important, and many are still brainstorming. So, social media could be your gold mine to connect even with new clients.
#2. Creativity and Excellence – He (Michael) has developed the spirit of excellence, and his creativity has made him an event planning world mega star.
Meeting Professionals International reported that he held some of the top events:
The economic forum in Davos Switzerland and a birthday party event for the king of Morocco.
What could bring sorts of opportunities are in no doubt, ‘creativity and excellence’. As an individual, you have these creative abilities in you. You just need to make Michael your role model, to help you draw out the best in you.
#3. Energetic – distance and language have never been a barricade to Michael Cerbelli.
His untiring energy allows him to deal with both local and international productions efficiently. This makes him gain trust from his clients. You can be energetic. You should ask yourself the question, what is Michael’s secret? Wait! You are not far from the fact. In a psychological standpoint, you could boost your energy for great achievement just like Michael.
And again, As the Association for Comprehensive Energy Psychology has it:
“Energy psychology (EP) is a mind-body approach to understanding and improving human functioning. EP focuses on the relationship between bioenergy systems, neuro, and electrophysiological processes, and mental functions involving thoughts, emotions, sensations, and behaviors.”
#4. Charismatic – Michael is a Charismatic figure.
With this quality in place, he is able to bring every challenging project into admired experience; by using human, and other resources at his disposal. Michael makes his job more attractive by bringing in different perfumers together during an event. Creating something interesting as they say, ” audiences like on-stage mashups”.
#5. Tech Savvy – according to Harvard Business Review’s research; leaders who have vast knowledge and understanding across different fields, tend to manage innovative organizations.
Michael Cerbelli was on stage at the 2017 MPI World Education Congress (WEC) on June 19-22 in Las Vegas, presenting some technological ideas in the industry such as:
Drone technology, Photographic technology, and food according to MPI report.
As a beginner event planner that is the kind of event worth attending to improve your skills.
You could learn how Michael put together technologies to achieve a certain goal.
In conclusion: learning from the qualities of Michael Cerbelli I highlighted above, I believe that smart beginner event planners could carefully work on productivity by throwing their fish nets into the ocean of social media.
Also by staying updated on Michael Cerbelli’s upcoming events and working on improving in their creativity and excellence. Also being tech savvy, as the event industry grows in this digital era; you should enhance your attractiveness to increase your clients base.